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Туристические новости
Новая Зеландия: Фильм «Хоббит» - лучшая реклама Новой Зеландии
28 марта 2014 г
305
Съёмки трилогии о жизни и приключениях Хоббитов и ассоциированный с ними бренд “100 per cent Middle Earth” творят чудеса на туристическом рынке Новой Зеландии.
Количество туристов, приехавших в Новую Зеландии за первые 2 месяца 2014 года, превзошло прошлогодние цифры на 9,5%.
В феврале 2014 года страну посетили 2,77 млн туристов, что на 7.3% больше, чем в феврале прошлого года.
Исполнительный директор Tourism New Zealand Кевин Боулер заявляет, что по данным статистики за октябрь-декабрь 2013 года, 14% туристов заявили, что именно фильм «Хоббит» стал решающим фактором при выборе Новой Зеландии, как места для отпуска.
Бренд “100 per cent Middle Earth”, как пишет ETB News, будет использоваться в течение 2014-2015 годов.
